Over the last decade, I’ve marketed a wide variety of brands across many industries— hospitality, entertainment, real estate, wellness, arts and culture.

From writing and editing as a journalist and copywriter to pitching and strategizing at PR agencies to overseeing brand marketing and communications in-house, I’ve developed a 360-degree view of the landscape. My experience with luxury lifestyle brands includes launching and growing the EDITION Hotels brand as the lead on all brand initiatives at the Miami flagship.

My approach is grounded in thoughtful marketing that is data-driven, consumer-focused, and culturally relevant with a global outlook. From telling brand stories to developing memorable experiences, I bring a fresh perspective to every project along with forward-thinking ideas, acute attention to detail, and a passion for building and nurturing relationships.

Since launching my consulting business, I have worked on a variety of projects, including hotel openings in New York City and Barcelona, a Super Bowl event, two product launches, experiential art programs during Art Basel Miami Beach, and more.

Learn more about the services I offer here.

Projects

Miami New Times: covering food & drink news

DiningOut Miami: writing restaurant feature stories

Jacober Creative: copywriting for blog posts & more